“The news industry ‘has gone for years without needing to examine who its audience is or what they want,’ according to McClatchy’s Damon Kiesow, and digital-savvy readers have different expectations than their predecessors. So one of the key tasks for news outlets is first to develop better understandings of their own audiences: how those audiences see the news and information ecosystem, and what they want from local news organizations.” Read guest expert and Rutgers professor Philip Napoli’s Columbia Journalism Review piece on his latest research.
Transformations
Transformations
