Thursday, April 28, 2016
Ryerson Journalism Research Centre
“Rather than look to large tech platforms to propose the future of news, perhaps there is a great opportunity for news organizations themselves to rethink those assumptions. After all, it is publishers who have the most to gain from innovation around their core products. So what might news look like if we start to rethink…
“This is a course in listening to a community: understanding and empathizing with its needs and learning how to help a community share its own knowledge. We will talk to ambassadors from communities of various definitions?—?geographic (neighborhoods, towns), demographic (ethnic groups, age groups), interest (topics such as cancer, parenting, or sports), and business (organized around…
“The news industry ‘has gone for years without needing to examine who its audience is or what they want,’ according to McClatchy’s Damon Kiesow, and digital-savvy readers have different expectations than their predecessors. So one of the key tasks for news outlets is first to develop better understandings of their own audiences: how those audiences…