Media scholars Kim Schrøder (Roskilde University) and Philip Napoli (Rutgers University) lead this discussion on journalism’s relationship with what Jay Rosen (2006) famously called “the people formerly known as the audience.” They will explore how the Internet and emerging technologies continue to transform conceptions about the news audience and how it interacts with journalism content. As principal investigator for the News Measures Research Project, Napoli discusses its multi-pronged effort to develop assessment tools for local journalism that can be used in a variety of contexts, including professional practice, academic research and policy making/policy analysis.Comparing the findings of his groundbreaking work in Denmark in pre-mobile 2008 with replicating surveys conducted ever since by a growing international consortium under his leadership, Schrøder will help colloquium participants to make sense of the fluctuations between traditional news media and the surging digital news outlets of the internet and mobile devices. Invited guests are encouraged to participate in the discussion and share their professional insights. Ryerson School of Journalism professor Gavin Adamson will moderate this breakout session.
